Topic page ownership

Owned by Chrissi Dean (Unlicensed)
Oct 15, 2015
1 min read

Notes following discussion with Tash Davey (Unlicensed) about implications for Marketing owning the topic page content.

29.09.15

Topics

  • Owned by Marketing
  • Input from faculties and schools – but maintenance move to central web team
  • Annual cycle of updates – may not be aligned to enrolments, but more aligned with publication cycles (creation dates each year)

Implications

  • Introduce a process around gathering content as part of the publication process (GUS related, and publications team)
  • Ensure get all the information aligned and only ask for it once
  • Sophie will be doing a publications review when she gets back – good opportunity for review of processes

Engagement

  • Change in engagement faculty and school staff – increased engagement for story based marketing based on the topic template
  • Comms advisers – engagement for student stories         
  • Queried whether the Comms advisers roles could help – need to be clear on what those roles do for us
  • Careers team engagement will increase
  • Therefore…..overall increased stakeholder engagement and resource time on maintaining these pages

Programmes

  • As changes to programmes go through Academic Board, should Academic Office we checking the content (potential ownership)?
    • This ensures alignment between GUS and the programme pages (same voice and tone, not an additional voice from the faculties)
    • Faculties still involved in the content gathering stage