Subsection or page content plan
- Anne Nelson (Unlicensed)
‘Subsection’ refers to a section within a global menu area – eg, Plan your career (within Study at Victoria/Future students)
It is proposed that pages within subsections only have individual content plans if those pages differ in their target audiences or other important areas.
Structure
Date (when last updated)
Name (of page or subsection)
Purpose
Primary audience
Secondary audiences
Audience goals
Call to action
Tone and style
Main content
Content owner, content reviewer/contact (if different from owner)
Content lifecycle/review cycle
Content sources (where did the content come from?)
Example
5 May 2015
Plan your career
Purpose
Provide prospective students with the information they need to choose the Victoria degree that’s right for them.
Primary audience
• School leavers (years 12 and 13).
Secondary audiences
• School leavers’ influencers (eg, parents, careers advisors)
• Prospective students who have already left school (eg, employed, unemployed, mature students, returning students)
• Prospective Maori/Pasifika students (specific consideration).
Audience goals
• Work out which Victoria degree will best suit their skills and the careers they may be interested in.
• Work out which careers the Victoria degree they’re interested in could lead them to.
• Ensure their school subject choices align with the degrees they’re considering.
• Find out what’s involved in returning to study (mature/working/unemployed people).
Call to action
• Book course or careers advice
• Attend an open day, campus tour or school visit
• Apply for admission / enrol in a degree.
Tone and style
• Friendly and informative
Main content
• Career and degree interrelationships
• Putting your degree together – majors, courses and so on
• Choosing school subjects
• Getting advice from Vic
• Key links: Apply/enrol; Events, open days and visits; International
Content owner/reviewer
[Name/s]
Content lifecycle
[xxx]
Content sources
[xxx]