Section content plan

Owned by Anne Nelson (Unlicensed)
Last updated: May 04, 2015
1 min read

 

‘Section’ refers to all content under a global or header menu item (eg, Future students, International students) or other main section (eg, Alumni).

 

Structure

Date (When was it last updated?)

Name (of section)

Objective (Why is it strategically important?)

Target audiences (Overview of main target audiences for that section)

Key content (What is the important content in here?)

           

Example

 

5 May 2015

 

Future students

 

Objectives

  • Increase enrolments at Victoria - particularly by international, Maori and Pasifika students.
  • Help prospective students plan their study and careers.
  • Help newly enrolled students prepare for life at Victoria.

 

Target audiences

  • School leavers
  • School leavers’ influencers (eg, parents, careers advisors)
  • Prospective students who have already left school (eg, employed, unemployed, mature students, returning students)
  • Prospective Maori/Pasifika students (specific consideration)
  • Current undergrad students (considering postgrad study).

 

Key content

  • Why choose Victoria?
  • Why live in Wellington?
  • 'Know Your Mind' marketing material
  • Courses, subjects, qualifications
  • Career and course planning
  • Applying, enrolling
  • Financing your study
  • Preparing for university – for new students
  • Events, open days and visits.