The Big Pitch-ure

Owned by Sam Motion (Unlicensed)
Last updated: Jul 30, 2015
1 min read

This is a place to put at thoughts about the overall pitch strategy for our work. It's not about describing the individual pieces of work, but thinking about how they come together to form a cohesive direction and how we can communicate this to people around the university.

Audiences

PMO

Faculty managers

Reference group

Senior marketing steering group (not sure of official name - the one with the SLT people on it)

 

Possible components

These have all been areas of work for us so far and could each, conceivably, form part of a single overview. 

  • Faculty and school areas
  • Faculty and school content (within that: research, current students, campuses...)
  • Topic pages and subject groupings
  • Programme pages
  • New higher IA
  • Reusable (tagged) content (within that: staff, news, events, CSP)
  • Content management
  • Channels
  • Agile development (i.e.: some things don't have answers yet)
  • User research (could be woven through)
  • URLs

 

Our plan

 

 

 

 

Presentation ideas

 

 

 

 

Risks