Three tiers of staff page content

	Tier one	Tier two	Tier three
Level of engagement	Indifferent Not really that interested in being on the web Low technical ability Older/late career academics	Care about content Often mid career academics Low to moderate technical capability Want to do what's necessary to keep up, or like having access to an open channel for their thoughts, but not deeply engaged with digital	Care about image projection Mostly early to mid career academics Either high technical capability, or the wherewithal to hire a web designer/developer Strong career focus—they want to market themselves and create a public profile
Their page might have…	Short statement of research interests Downloadable raw data for an article they wrote	Statement of research interests Reasonably up to date list of publications Their academic vita in PDF format Downloads for students in their classes	A regularly updated blog Profiles of their “lab”, i.e. research collective of grad students, postdocs, and the academic(s) Publications list with links to download papers Working papers/preprints Links to LinkedIn, Academia.edu, SSRN, Twitter, Github, etc.
Who updates their page	Their school administrator or nobody	Them or their school administrator	Them
Approx. percent of pages	15%	80%	5%
Approx. percent of effort	5%	50%	45%
What they might need	Good quality data automatically populated from authoritative data stores	Straightforward tools for common use cases Time-saving integrations with existing workflows (e.g. uploading an EndNote library to create their publications list)	Clear guidelines that aren't gratuitously prescriptive Freedom of action within those guidelines The ability to take their web presence with them to their next position
Victoria examples	John Hannah Natalie Lindsay	David Capie Māmari Stephens Yigit Saglam Staff page Personal website (hosted on Victoria servers) Jeff Shima Staff page Personal website (hosted on Victoria servers) Jacek Krawczyk Staff page Personal website (hosted on Victoria servers)	Gina Grimshaw Staff page Cognitive and Affective Neuroscience Lab Anne Galloway Staff page More-Than-Human Lab (current) Design Culture Lab (historic) Personal website

Sites academics might use

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