‘Section’ refers to all content under a global or header menu item (eg, Future students, International students) or other main section (eg, Alumni).
Structure
Name of section
Objective: (Why is it strategically important?)
Target audiences: (Overview of main target audiences for that section)
Key content: (What is the important content in here?)
Example
Future students
Objectives
- Increase enrolments at Victoria - particularly by international, Maori and Pasifika students.
- Help prospective students plan their study and careers.
- Help newly enrolled students prepare for life at Victoria.
Target audiences
- School leavers
- School leavers’ influencers (eg, parents, careers advisors)
- Prospective students who have already left school (eg, employed, unemployed, mature students, returning students)
- Prospective Maori/Pasifika students (specific consideration)
- Current undergrad students (considering postgrad study).
Key content
- Why choose Victoria?
- Why live in Wellington?
- 'Know Your Mind' marketing material
- Courses, subjects, qualifications
- Career and course planning
- Applying, enrolling
- Financing your study
- Preparing for university – for new students
- Events, open days and visits.