Topics and undergrad degree pages
Notes
- This plan includes mostly success metrics (“It’s working well”) – rather than comparative metrics (“It’s better than before”). This is because the WIP2 work involves a high degree of change, and it will be difficult to usefully compare ‘previous state’ with ‘current state’.
- Some qualitative metrics have been included. Interviews with users, workshops with internal stakeholders (F&S) and students (COO), and meetings with student advisors have provided significant insights into the ‘current state’ of the Victoria website and user issues; and future feedback from these sources is seen as a legitimate source of information on ‘how 'how it’s going’going'.
Success: quantitative
Google Analytics, by month
...
| What | How |
|---|---|
Findability (to evaluate: concept, design, search) Individual topic pages |
Unique visits Total page views |
Engagement (to evaluate: content relevance) Individual topic pages |
Time spent on page Exit rate from page Bounce rate from page |
Pathway (to evaluate: concept, design and content)
|
Content drilldown Users flow Exit rate from page Bounce rate from page
Content drilldown Users flow Exit rate from individual topic page Bounce rate from individual topic page
|
...
| What | How |
|---|---|
Findability (to evaluate: concept, design, search)
|
Unique visits Total page views |
| Engagement (to evaluate: content relevance)
|
Time spent on page Exit rate from page Bounce rate from page |
| Conversions (to evaluate: concept, design and content)
From undergrad degree page to primary links:
From undergrad degree page to secondary links:
|
Content drilldown Users flow (if useful) |
...
| Before | After |
|---|---|
| Student advisors report that they get lots of enquiries after secondary students can’t find the information they need on the Vic website. | Student advisors report that they get lots of enquiries from secondary students who have found really useful information on the Vic website and now want help to plan their degree.
|
| Sessions with secondary students found that the existing undergrad info on disciplines and degrees was difficult to locate, navigate and understand. | Sessions with secondary students find a high level of satisfaction with the undergrad info on disciplines and degrees.
Note that comments from new current students could also be useful. |
Also: unsolicited observations that things have improved.
Other generic changes we could tap into?
Reduction in no. of enrolments in the wrong degree.
More undergrad enrolments (overall).
Search
Google Keywords
User feedback
How useful was this page?
Student Experience Improvement Survey
...
- I knew how to prepare for life as a university student (2014 = 56%)
- I am confident that the programme of study I am undertaking is right for me (2014 = 70%)Victoria website (2014 = 82%)
Effectiveness of information sources
...