Communications plan - latest version 27.10.15
Approach
COMPONENT | WHAT DO WE MEAN BY THIS? | PROPOSED MODEL |
BACKGROUND | What the WIP2 is all about | The WIP2 project is about improving Victoria’s Web channel to make it more modern, flexible, sustainable and user-focused. Three principles guide the project:
|
OBJECTIVE | What we want communications on the WIP2 to achieve | Where relevant, the Victoria community will know about the project, will understand what it is about and what the expected changes will be. |
STRATEGY | How we will achieve our objective | Clear communications to specific areas where applicable and to the whole University community when needed. |
OUTCOMES | The long-term end goals | Staff across the University know about the project and those who are affected by changes are aware of them and are comfortable with them before they happen. |
GOALS | Desired results that we plan to achieve | The WIP2 is successfully rolled out and staff feel they have been consulted about possible changes and that the changes really are improvements. |
KEY MESSAGE | What is the message you want people to get | The website improvement project is making the University’s web channels more modern, flexible, sustainable and user-focused. |
AUDIENCE/STAKEHOLDERS | Who the strategy intends to influence | Faculties Schools Postgraduates Students General staff Web administrators / publishers |
CHANNELS |
| Email lists Victoria News Yammer Staff intranet home page Presentations |
...