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WhatHow

Findability (to evaluate: concept, design, search)

  1. Undergrad degree page

 

Unique visits

Total page views

 

Engagement (to evaluate: content relevance)

  1. Undergrad degree page

 

 

Time spent on page

Exit rate from page

Bounce rate from page

 

Conversions (to evaluate: concept, design and content)

 

From undergrad degree page to primary links:

  1. Talk to us (get help with course planning
  2. Come to an open day or info evening
  3. Apply/enrol

 

From undergrad degree page to secondary links:

  1. other UG degree pages
  2. back to Topics

 

 

 

 

Content drilldown

Users flow (if useful)

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Comparative: qualitative

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Topic pages, undergrad degree pages

BeforeAfter
Student advisors report that they get lots of enquiries after secondary students can’t find the information they need on the Vic website.

Student advisors report that they get lots of enquiries from secondary students who have found really useful information on the Vic website and now want help to plan their degree.

 

Sessions with secondary students found that the existing undergrad info on disciplines and degrees was difficult to locate, navigate and understand.

Sessions with secondary students find a high level of satisfaction with the undergrad info on disciplines and degrees.

 

Note that comments from new current students could also be useful.

 

 

Student Experience Improvement Survey

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