Hi Joe
Im in New Zealand so if you are able to find a time that suits both yourself and I than happy to have a phone call.
A bit more about why Im interested, I work in the Marketing department at Victoria University of Wellington, a large (for NZ) university with around 20,000 students, we produce a lot of recruitment material for web, print and display with the intent to direct people to the rich information on our website.
For digital materials as you probably know we can use links with large amounts of characters and add google utm tracking ect, its quite powerful, but we want to do that in our print and display materials. At the moment we can create print suitable ‘short urls’ with a apache config file, it is quite technical and requires developer involvement, it also doesn't give us the analytics component like a digital link can.
This is where I see the Bitly platform being very useful, the easy to use interface will give our content creators the ability to create and track their marketing URLs far better than our apache config, which currently is sitting at nearly 1000 redirects - some what unsustainable.
So that why Im interested, Im sure there are other features that Bitly can offer that might be interesting and I’d be happy to hear more