Discuss what Marketing Activites Science do for postrgraduate qualifications
Discussion items
Item
Notes
Staircasing
People tend to apply for Masters
They use the other quals as exit qualifications
Grad Dip is part of staircasing / transitioning
Exception
PG Clinical Psychology or PG Clinical Research - these are standalone, block taught for employed professionals (I am not sure my notes are quite right on this)
Pathway
Variety of entry points
Students who have done Honours
Students who have done part of a Masters at another institution (Otago, Auckland etc)
Students/Structure
Most Science Postgrads are studying, not current professionals
The courses mean they are required to be on campus and they may be required to do fieldwork - because of this the programmes wouldn't work well for professionals
Taught Masters - can be a combination of the University and an outside research organisation - Clinical Immunology (180 points) there is a research component which is in conjunction with Malaghan.
PhD's cost international students less than doing a Masters
There are very few 180pt Masters with single research project (90 points or more), some only have 30 points. This means they aren't a direct pathway to PhD. 180 point is a good solution for overseas students as they can do it in a year.
Named doesn't mean much / not so different from doing a Masters of Science
Student information needs
Why would you do Postgrad - interest, could help them progress in their career?
What are the disciplines research strengths - at the moment our lists of strengths tends to be a laundry list of everything rather than truly representing the strengths.
Messaging
From next year government have increased their financial support of STEM programmes
What are the rates of employment like
Biomedical / Chemistry / Marine Biology - low
GIS / Clinical - very high
Don't know about international employability
More research funding = more employment, including at the University - this tends to be contractor type work as the levels of funding are always in flux.
Wellington is a good place to be a scientists - many research organisations are here.
What could be improved - better roads to funding
MacDiarmid Intitute have 10 Scholarships.
There is often low uptake of scholarships - partly because of disjointed systems between Faculties and FGR.
There are work opportunities at the University
Scholarships - info comes from FGR not from Programme Director.
Marketing
Specific to programmes
Biotech - sought after by Internationals but they can't keep up with demand as it is very resource intensive. They wouldn't use this language but it is basically seen as a loss leader because it is cost neutral. They will attempt to redirect students into other programmes.
Clinical Psychology - there is a lot of demand to do this course. They are currently concentrating on attracting more Maori and Pasifika students.
Conservation Biology - having a reboot
Forsensic Psychology - 240 point Masters.
Cross-cultural Psychology - feeder programme for PhD
Looking to attract numbers to come qualifications but raise quality of applicants to others.
They are looking now to market more widely rather than marketing specific named Masters. As part of this they are developing Postgraduate brochure(s) covering each of the disciplines.
Marketing initiatives
Third year student meetings for internal students - it would be good to be able to replicate these virtually for external students
Handbook - this year doing PG only Science handbook
International - agent education
Facebook
https://www.findaphd.com/ - costs $100/ listing so students can see projects or the University could invest in banner advertisements.
Applying
Find discipline (they will usually have a particular interest) then find person