Master of Business Administration programme postgraduate SME meeting on 19/05/2016
Arun Elias – Programme Director
Nicky McInnes – Senior Administrator
Paul, Jane and Nick
Nick's notes
Actions for Nick
When making any changes to ‘straw man’ content based on their feedback, also:
- Make sure content is targeted at mature audience
- Fix “Get entry through” in At a glance (once we work out whether that refers to programmes as whole or just the Master’s)
- Mention detailed orientation programmes – reassure those worried about returning to study
- Increase prominence given to the importance of professional experience
Students
Tend to be more mature as must have experience
Average age 38
90% hear about MBA by word of mouth
Entry
For MBA, entry is through 5 years professional experience and an undergraduate degree, not or as I have written. Using stepping stones you can get entry just with experience.
Is also an admission test, either the global GMAT or a similar Vic test.
They are working on getting the 120 hours professional activities into the calendar
Business needs
Promote the Certificate
Stepping stones
PG Dip HR don’t tend to go on to do MBA [so sounds a bit standalone]
PG Dip Marketing small numbers, maybe one this year.
They help the viability of programme
[One option: package the Cert, PG Dip BA and MBA, and separate the other 2 dips (though note and link to them)]
Those who do Cert with Marketing in mind tend to end up doing the MBA
Staff
Steve Cummings, John Brocklesby (and others)
Good options for profiles
They have good reputations
Arun reckons MBA programme gets the best staff
Plus high profile Advisory board
Common student problems
Internationals – entry criteria, fees
Advice on likelihood of getting in
Info about stepping stones
Marketing message
They do detailed orientation programmes