Goal: Window shopper
Elaboration and implications: Have decided to go to uni, maybe VUW but also considering other organisations. Also still working out what to study. Knows what they like and now trying to match this up with the subjects on offer. We need to make it easy for them to get the information they want. They would probably benefit from career information, as well as related subjects. Clear links to programmes and to apply for admission. We might want to make it easy for them to give us contact details, so lets think how we incentivise this
Name
Mattie
Based on: 'Idealist' profile in 'Gen Y' tribes.
Scenario
Male aged 17, Pakeha
Year 12 at school (Wellington High)
Comes from Wellington, lives with his parents Margie and Mike
Lived in Samoa for three years when he was younger - his Dad was teaching there. He'd like to travel more.
Individual style
Cares about world issues
Spending time with family and friends important - but schoolwork takes precedence when it needs to be done.
Technology and internet
Laptop and smartphone.
Tries not to spend too much time on the internet. Sometimes accesses it via his smartphone.
Looks for sites that are trustworthy.
Is getting sick of Facebook.
Tertiary education and career goals
Looking for a career where he can make a difference. For some time, has had something in mind: he's interested in working with people in developing countries. Last holidays, he did some volunteer work at the Red Cross.
As well as looking for the right programme of study, Mattie wants a university experience that will help him grow as a person. He's not looking for non-stop partying: it's more about networks and groups, and extending his awareness of global and environmental issues. He wants to make new friends and be exposed to new ideas.
Information needs from Victoria
When Mattie visits Victoria's website, he wants to find out what study options are available that match the type of work he's interested in doing. He wants to explore relevant areas broadly, as well as look at different qualification options (programme options). He needs to know that the qualification he chooses will help him get a job at the end of it.
Related information that would be of interest to Mattie include exchange programmes (for later in his studies) and information about student life.