Persona demographics
| Mattie | Now: aged 17, Pakeha, year 12 at school, comes from Wellington, knows the type of work he wants to do but not the exact programme. Next: (current student) third year at Vic. Studying Education. Considering doing postgrad studies in order to pursue a specific interest area. |
| School leaver 2 | Raymond, aged 17, Chinese ethnicity, year 12 at school, comes from Wellington. His parents want him to do medicine but he's interested in business/commerce. |
| School leaver 3 | Pania, aged 17, Maori, year 13 at school, comes from Otaki, not sure what she wants to study or if she even wants to/could go to uni. Wants to know about cost - schols etc. |
| School leaver 4 | Female, aged 18, comes from Auckland, independent. Appearance, money, fashion, cool. May go back to Auckland to work. Parents supportive but not closely involved in decision making, high income earners, went to uni themselves. |
| Influencer 1 | Mike - Mattie's dad. Aged 52, secondary teacher. Wants to be able to offter advice to Mattie on career/study and university choices. |
| Influencer 2 | Pauline - Pania's mum. Aged 46, health services manager. Wants to know her daughter will be safe and happy at university and in the Halls. |
| Current student 2 | Tim, aged 18, Pakeha, from Hastings, first year at Vic. Studying Bachelor of Science, with a major in computer science. |
| Current student 3 | Margaret, aged 34, Pakeha, from Wellington, doing a PhD in Nursing. |
| International 1 | Mei, aged 22, from China, studying Biomedical Science. Is at year 4 in undergrad degree. Intends to do Masters. |
| International 2 | Amy, aged 21, from the US, year 2 of degree, doing a BA in xxx but is unsure of her academic direction. |