Persona demographics
| School leaver 1 | Mattie, aged 17, Pakeha, year 12 at school, comes from Wellington, knows the type of work he wants to do but not the exact programme. |
| School leaver 2 | Raymond, aged 17, Chinese ethnicity, year 12 at school, comes from Wellington. His parents want him to do medicine but he's interested in business/commerce or maybe IT. |
| School leaver 3 | Pania, aged 19, Maori, year 13 at school, comes from Auckland, not sure what she wants to study. |
| Influencer 1 | Mike - Mattie's dad. Aged 52, secondary teacher. |
| Influencer 2 | Pauline - Pania's mum. Aged 46, health services manager. |
| Current student 1 | Marie, aged 20, Samoan, from Wellington, second year at Vic. Studying xxx. Considering doing a PhD. |
| Current student 2 | Tim, aged 18, Pakeha, from Hastings, first year at Vic. Studying xxx |
| Current student 3 | Sophie, aged 23, Pakeha, from Wellington, doing a PhD in Law. |
| International 1 | Natalie, aged 22, from China, year 3 of degree, studying xxx, strongly considering doing post-grad study. |
| International 2 | Amy, aged 21, from the US, year 2 of degree, doing a BA in xxx but is unsure of her academic direction. |