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Name

Raymond

Scenario

Male aged 17, Chinese ethnicity

Comes from Wellington, lives with his parents

Year 12 at school (Rongotai College)

'Money=status' profile in 'Gen Y' tribes

Cares what others think of him - wants to impress people

Money is very important. A consumer, loves technology and the latest brands.

Hanging out with friends, fitting in with the group

Technology and internet

Has the latest smartphone and a state-of-the-art laptop.

Spends a lot of time online - a favourite way to connect with friends. Loves Facebook and social media. Downloads movies and uses Spotify and YouTube for music.

Tertiary education and career goals

Looking for a career where he can earn a very good income and potentially, run his own business. His parents would like him to study medicine. However, he's interested in business/commerce and IT. 

 

Information needs from Victoria

 

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