Goal: Sign me up

Elaboration and implications

Clear career (and/or study) aspirations, good knowledge of the relevant organisations, now ready to apply/enrol/buy. Might still have questions on which programme or how majors work, etc. Have decided on subject and VUW, so now at least investigating the advantages of studying here or even ready to enrol. Wants to know what they can do to prepare, how to apply for scholarships, etc

Name

'Money=status' profile in 'Gen Y' tribes

See also: Theo in KYM profiles

Scenario

Male, aged 17, Pakeha.

Comes from Auckland. Year 12 at school (Kings College).

Lives with his parents but has an independent outlook.

His parents describe him as 'tenacious'.

Cares what others think of him. He's a consumer: he loves technology and the latest brands.

Hanging out with friends.

Technology and internet

Has the latest smartphone and a state-of-the-art laptop.

Spends a lot of time online - a favourite way to connect with friends. Loves Facebook and social media. Downloads movies and uses Spotify and YouTube for music.

Tertiary education and career goals

Henry's parents are high income earners - they went to uni themselves. They're supportive but not closely involved in his decision making about uni.

Henry is looking for a recognised career (ie, one that carries some status) where he can eventually earn a good income - and potentially, have his own business.

Henry has narrowed his interest down to Law. He wants to get away from home and study in another town, and with a high ranking law faculty Wellington is top of his list. Add to that, he sees Wellington is a trendy and cool place to live. However, he probably wouldn't want to live in Wellington once he's graduated.

Henry thinks of university as a place where he will become more independent through managing his own money, study and schedule. He'd like to extend his circle of interests and acquaintances.

Information needs from Victoria

Victoria's Law School has an excellent reputation, and Henry would like to find out more about the undergrad and postgrad programmes they offer. He's also interested in the achievements of the school and its senior academic staff.

Henry wants to know how long he'll need to study for and what it will cost.

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