Name
Raymond
Scenario
Male aged 17, Chinese
Comes from Wellington, lives with his parents in the inner city
Year 12 at school (Wellington College)
'Money=status' profile in 'Gen Y' tribes
Cares what others think of him - wants to impress people
Tertiary education and career goals
Interested in a career where he can earn a very good income and potentially, run his own business. His parents would like him to study medicine. However, he's interested in business/commerce and IT.
Information needs from Victoria