Goal: Sign me up
Elaboration and implications
Clear career (and/or study) aspirations, good knowledge of the relevant organisations, now ready to apply/enrol/buy. Might still have questions on which programme or how majors work, etc. Have decided on subject and VUW, so now at least investigating the advantages of studying here or even ready to enrol. Wants to know what they can do to prepare, how to apply for scholarships, etc
Name
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'Money=status' profile in 'Gen Y' tribes
See also: Theo in KYM profiles
Scenario
Male, aged 17, Chinese ethnicityPakeha.
Comes from Wellington, lives with his parentsYear Auckland. Year 12 at school (Wellington Kings College).
Lives with his parents but has an independent outlook.
'Money=status' profile in 'Gen Y' tribesHis parents describe him as 'tenacious'.
Cares what others think of him - wants to impress people. Money is important. A consumer, loves . He's a consumer: he loves technology and the latest brands.
Hanging out with friends, fitting in with the group.
Technology and internet
Has the latest smartphone and a state-of-the-art laptop.
Spends a lot of time online - a favourite way to connect with friends. Loves Facebook and social media. Downloads movies and uses Spotify and YouTube for music.
Tertiary education and career goals
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Henry's parents are high income earners - they went to uni themselves. They're supportive but not closely involved in his decision making about uni.
Henry is looking for a recognised career (ie, one that one that carries some status) where where he can eventually earn a very good income - and potentially, run have his own business. Raymond's parents would like him to study medicine. However, he's more interested in business/commerce.Raymond sees university .
Henry has narrowed his interest down to Law. He wants to get away from home and study in another town, and with a high ranking law faculty Wellington is top of his list. Add to that, he sees Wellington is a trendy and cool place to live. However, he probably wouldn't want to live in Wellington once he's graduated.
Henry thinks of university as a place where he will become more independent through managing his own money, study and schedule. He'd like to extend his circle of interests and acquaintances.Living at home while he studies would make economic sense to him.
Information needs from Victoria
Victoria's business school has Law School has an excellent reputation, and Raymond Henry would like to find out more about the undergrad and postgrad programmes they offer. He's also very interested in the achievements of the school and its senior academic staff.
Raymond Henry wants to know how long he'll need to study for and what it will cost. Will he need to get a part-time job?