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WhatHow

Findability (to evaluate: concept, design, search)

  • Master topics
  • Topics

    • Individual topic pages

     

    Unique visits

    Total page views

    Engagement (to evaluate: content relevance)

    Individual topic pages

     

    Time spent on page

    Exit rate from page

    Bounce rate from page

    Pathway (to evaluate: concept, design and content)

    1. Master topics to Topics
    2. Topics to individual topic pages

     

     

     

    1. Individual topic page to undergrad degree page
    2. Individual topic page to ‘secondary links’ (Explore other topics, Study support, Student lifeTalk to us (get help with degree planning)

     

    Content drilldown

    Users flow

    Exit rate from page

    Bounce rate from page

     

    Content drilldown

    Users flow

    Exit rate from individual topic page

    Bounce rate from individual topic page

     

    ...

    WhatHow

    Findability (to evaluate: concept, design, search)

    1. Undergrad degree page

     

    Unique visits

    Total page views

     

    Engagement (to evaluate: content relevance)

    1. Undergrad degree page

     

     

    Time spent on page

    Exit rate from page

    Bounce rate from page

     

    Conversions (to evaluate: concept, design and content)

     

    From undergrad degree page to primary links:

    1. Talk to us (get help with course planning)
    2. Come to an open day or info evening
    3. Apply/enrol

     

    From undergrad degree page to secondary links:

    1. other UG degree pages
    2. back to Topics
    		 

     

     

     

    Content drilldown

    Users flow (if useful)

    ...

    BeforeAfter
    Student advisors report that they get lots of enquiries after secondary students can’t find the information they need on the Vic website.

    Student advisors report that they get lots of enquiries from secondary students who have found really useful information on the Vic website and now want help to plan their degree.

     

    Sessions with secondary students found that the existing undergrad info on disciplines and degrees was difficult to locate, navigate and understand.

    Sessions with secondary students find a high level of satisfaction with the undergrad info on disciplines and degrees.

     

    Note that comments from new current students could also be useful.

     

    Also: unsolicited observations that things have improved.


    Other generic changes we could tap into?

     Reduction in no. of enrolments in the wrong degree.

    More undergrad enrolments (overall).


    Search

    Google Keywords


    User feedback

    How useful was this page?

    Student Experience Improvement Survey

    ...

    • I knew how to prepare for life as a university student (2014 = 56%)
    • I am confident that the programme of study I am undertaking is right for me (2014 = 70%)Victoria website (2014 = 82%)

    Effectiveness of information sources

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