Goal: Sign me up
Elaboration and implications
Clear career (and/or study) aspirations, good knowledge of the relevant organisations, now ready to apply/enrol/buy. Might still have questions on which programme or how majors work, etc. Have decided on subject and VUW, so now at least investigating the advantages of studying here or even ready to enrol. Wants to know what they can do to prepare, how to apply for scholarships, etc
Name
'Money=status' profile in 'Gen Y' tribes
...
Henry is looking for a recognised career (ie, one that carries some status) where he can eventually earn a good income - and potentially, have his own business.
Henry is interested in has narrowed his interest down to Law. He 's not sure where he wants to study: Wellington is definitely in the mix though. He'd enjoy living away from home, and sees it as get away from home and study in another town, and with a high ranking law faculty Wellington is top of his list. Add to that, he sees Wellington is a trendy and cool place to live. However, he probably wouldn't want to live in Wellington once he's graduated.
...