Page Comparison

Findability (to evaluate: concept, design, search)

Individual topic pages

Unique visits

Total page views

Engagement (to evaluate: content relevance)

Individual topic pages

Time spent on page

Exit rate from page

Bounce rate from page

Pathway (to evaluate: concept, design and content)

1. Master topics to Topics
2. Topics to individual topic pages

1. Individual topic page to undergrad degree page
2. Individual topic page to ‘secondary links’ (Explore other topics, Study support, Student lifeTalk to us (get help with degree planning)

Content drilldown

Users flow

Exit rate from page

Bounce rate from page

Content drilldown

Users flow

Exit rate from individual topic page

Bounce rate from individual topic page

Findability (to evaluate: concept, design, search)

1. Undergrad degree page

Unique visits

Total page views

Engagement (to evaluate: content relevance)

1. Undergrad degree page

Time spent on page

Exit rate from page

Bounce rate from page

Conversions (to evaluate: concept, design and content)

From undergrad degree page to primary links:

1. Talk to us (get help with course planning)
2. Come to an open day or info evening
3. Apply/enrol

From undergrad degree page to secondary links:

1. other UG degree pages
2. back to Topics

Content drilldown

Users flow (if useful)