Name
RaymondCraig
'Money=status' profile in 'Gen Y' tribes
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Lives with his parents but has an independent outlook. His parents are high income earners - they went to uni themselves. They're supportive but not closely involved in his decision making about uni. Interested in law. Not sure where he wants to study: Wellington is definitely in the mix though. He'd enjoy living away from home, and sees it as has a hip and cool place to live. However, he probably wouldn't want to live in Wellington once he's graduated.
Cares what others think of him. Money is important. A consumer - he loves technology and the latest brands.
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Tertiary education and career goals
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His parents are high income earners - they went to uni themselves. They're supportive but not closely involved in his decision making about uni.
Craig is looking for a recognised career (ie, one that one that carries some status) where where he can eventually earn a very good income - and potentially, run his own business. Raymond's parents would like him to study medicineInterested in law. Not sure where he wants to study: Wellington is definitely in the mix though. He'd enjoy living away from home, and sees it as has a hip and cool place to live. However, he 's more interested in business/commerce.Raymond sees probably wouldn't want to live in Wellington once he's graduated.
He sees university as a place where he will become more independent through managing his own money, study and schedule. He'd like to extend his circle of interests and acquaintances.Living at home while he studies would make economic sense to him.
Information needs from Victoria
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