Name
Raymond
Scenario
Male aged 17, Chinese ethnicity
Comes from Wellington, lives with his parents
Year 12 at school (Rongotai Wellington College)
'Money=status' profile in 'Gen Y' tribes
Cares what others think of him - wants to impress people. Money is very importantis important. A consumer, loves technology and the latest brands.
Hanging out with friends, fitting in with the group.
Technology and internet
Has the latest smartphone and a state-of-the-art laptop.
...
Raymond wants to know how long the study will take, he'll need to study for and what it will cost. Will he need to get a part-time job?