Possible introductions
The microsite is likely to have a short introduction explaining the key benefits of each programme. These should be reasonably consistent with, and could be based on, the introductions in the banners of the new pages.
We also wrote “essence statements” for some of these programmes that might be useful for the microsite introductions.
The microsite introductions probably won’t need to spell out that you can study the programmes while you work because that will be covered elsewhere on the microsite. They should make clear the difference between programmes that could be confused (MIS and MIM for example) and should be reasonably consistent with each other but not too similar or repetitive.
Here are some suggestions for possible introductions:
Prog | Possible microsite introductions | Banner introduction on new page | Essence statements |
MAF | Get an in-depth understanding of the financial sector and the industry skills you need work there. | Get an in-depth view of the workings of the financial world with the Applied Finance Programme at Victoria Business School. | None |
MIM | Develop the skills in digital information management that you need to take your IT career to the next level. | Take your IT career to the next level with a professional qualification in Information Management at Victoria. | Build on your IT experience and develop your skills in digital information management so you can advance to the highest levels of your profession. |
MBA | Boost your performance as a manager and a leader with a broad-based, globally-recognised MBA programme. | Boost your performance as a manager and a leader with a broad-based, globally-recognised MBA programme you can study while you work. | Same as Intro |
MPP | Enhance your capabilities in policy advice and analysis and get the skills you need to guide government decision making. | Develop and improve your capabilities in policy advising and analysis and get the skills you need to help government decision makers. | Advance your career and improve your skills in policy analysis, design and evaluation with a Master in Public Policy programme you can study while you work. |
MPE | Gain advanced knowledge of modern economics and the practical skills to make sound economic decisions in the business, government and consulting sectors. | Gain advanced knowledge of modern economics and the practical skills to make sound economic decisions in the business, government and consulting sectors. | Take your career to the next level with advanced knowledge of modern economics and the tools to make sound economic decisions in business and government. |
MPM | Build your ability to lead people and make change happen through an in-depth understanding of the theory and strategies of best practice public management. | Enhance your performance as a manager with advanced knowledge of the theory and strategies behind best practice public management. | Take your career to the next level—lead people and make change happen with advanced knowledge of the theory and strategies behind best practice public management. |
MPA | Multiply your career options with a globally-recognised accountancy qualification that requires no previous study in accounting. | Multiply your career options with a globally-recognised accountanc qualification that you can fit in with work or fast-track by studying full-time. | Same as Intro |
MIS | Get a head start in your library, records management, archives or data management career with New Zealand's only postgraduate qualification in Information Studies. | Get a head start in your library, records management, archives or data management career with New Zealand's only postgraduate qualification in Information Studies. | Become an expert in managing information in libraries, archives, businesses and government agencies with New Zealand's only postgraduate programme in Information Studies. |
MeGov | Master the capabilities you need to manage important government information technology initiatives and deliver better public services. | Learn to use information and communication technologies (ICT) to deliver better public services. Get the capabilities and competencies to manage important government ICT projects. | Advance your career with a qualification that gives you the skills and capabilities to manage transformative government ICT initiatives. |