Hotjar and mouseflow

Following the deployment of the new design in 2024, we are well-positioned to begin enhancing our website homepage based on user interaction data.

Hotjar and mouseflow

Our options include using hotjar and mouseflow, for which we are paying for currently. The functionality is similar. Perhaps, instead of paying for both tools, we could use one of them and pay for an advanced plan to leverage more data and tools.

Features and pricing	Hotjar	Mouseflow
Current pricing	USD $80 per month observe 35 basic sessions (heatmaps and recordings) random recordings 3 interviews (could be a one off. This service might have a separate cost.)	USD $1,308 per annum 15,000 recorded sessions per month 3 sites 6 months of storage.
Next level pricing - business plan	USD $100+ per month 500 monthly responses (surveys and feedback) metrics exploration (allows us to uncover the “why” behind the numbers by zooming into recordings, heatmaps, and user feedback.) Funnels	USD $2,628 per annum 50,000 recorded sessions per month 5 websites 12 months of storage.
Heatmaps		Heatmaps Click Scroll Movement Attention Live Geo Recording
Funnels		Has funnels
Forms		Can measure the performance of all web forms.
Feedback	Hotjar has
Surveys	Hotjar has	Mouseflow has
Interviews	Automate the recruitment, scheduling, and hosting of moderated user interviews Has templates for: testing the usability of a prototype or website running an unmoderated test to get design feedback conduct market research validate design concepts or business ideas

Heatmaps

We need access to more comprehensive statistics to make informed decisions.

As shown in the screenshot below, using Hotjar we can currently analyse only 35 sessions a day, whereas our website attracts approximately 20,000 sessions daily.

This is an example of a heatmap of our homepage in Hotjar. It has too few clicks for us to be able to see any real trends.

In Mouseflow, we have more data and it’s shown as a trend.

However, we have a limited number of heatmaps on our plan and often run out of credits each month.

Surveys

We have a pop-up survey on the Find a service tool for current students for a limited time. Some users are providing helpful feedback regarding what they searched for and couldn’t find.

In other situations, we can only see a person’s sentiment. For example, this person advised that they didn’t have a good experience, but left it at that.

Due to our plan limitations, we’re not able to see how they used the filter to find a service and where it might have gone wrong for them.

Forms

The following is an example report from Mouseflow showing the performance of an online form.