Description text will appear at the top of the About, Subjects, Careers and People & Stories tabs on each topic page.
Priorities for on-page descriptions:
- Marketing - engaging text that encourages people to read on. Written for humans.
- Tell users what they will find on the page. This is more important when the page contains information about particular tasks or services that can be carried out on the page.
- Search keywords
Priorities for descriptions for search