Name
Mattie
Scenario
Male aged 16, Pakeha
Year 12 at school (Wellington High?)
Comes from Wellington, lives with his parents Margie and Mike
'Idealist' profile in 'Gen Y' tribes
Individual style
Healthy eater
Spending time with family and friends important - but schoolwork takes precedence when it needs to be done
Hopes to travel one day
Technology and internet
Older laptop and a smartphone.
Tries not to spend too much time on the internet. Accesses it occasionally via his smartphone.
Looks for sites that are trustworthy. Is getting sick of Facebook.
Tertiary education and career goals
Looking for a career where he can make a difference. For some time, has been interested in working with people in developing countries. Last holidays, did some volunteer work at the Red Cross.
Information needs from Victoria