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Three tiers of staff page content

 Tier oneTier twoTier three

Level of engagement

Indifferent

  • Not really that interested in being on the web
  • Low technical ability
  • Older/late career academics

Care about content

  • Often mid career academics
  • Low to moderate technical capability
  • Want to do what's necessary to keep up, but not deeply engaged with digital

Care about image projection

  • Mostly early to mid career academics
  • Either high technical capability, or the wherewithal to hire a web designer/developer
  • Strong career focus—they want to market themselves and create a public profile
Their page might have…
  • Short statement of research interests
  • Raw data for an article they wrote
  • Statement of research interests
  • Reasonably up to date list of publications
  • Their academic vita in PDF format
  • Downloads for students in their classes
  • A regularly updated blog
  • Profiles of their “lab”, i.e. research collective of grad students, postdocs, and the academic(s)
  • Publications list with links to download papers
  • Working papers/preprints
  • Links to LinkedIn, Academia.edu, SSRN, Twitter, etc.
Who updates their pageTheir school administrator or nobodyThem or their school administratorThem
Approx. percent of pages15%80%5%
Approx. percent of effort5%50%45%
What they might need
  • Good quality data automatically populated from authoritative data stores
  • Straightforward tools for common use cases
  • Time-saving integrations with existing workflows (e.g. uploading an EndNote library to create their publications list)
  • Clear guidelines that aren't gratuitously prescriptive
  • Freedom of action within those guidelines
  • The ability to take their web presence with them to their next position
Victoria examples
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