| | Tier one | Tier two | Tier three |
|---|
Level of engagement | Indifferent - Not really that interested in being on the web
- Low technical ability
- Older/late career academics
| Care about content - Often mid career academics
- Low to moderate technical capability
- Want to do what's necessary to keep up, or like having access to an open channel for their thoughts, but not deeply engaged with digital
| Care about image projection - Mostly early to mid career academics
- Either high technical capability, or the wherewithal to hire a web designer/developer
- Strong career focus—they want to market themselves and create a public profile
|
|---|
| Their page might have… | - Short statement of research interests
- Downloadable raw data for an article they wrote
| - Statement of research interests
- Reasonably up to date list of publications
- Their academic vita in PDF format
- Downloads for students in their classes
| - A regularly updated blog
- Profiles of their “lab”, i.e. research collective of grad students, postdocs, and the academic(s)
- Publications list with links to download papers
- Working papers/preprints
- Links to LinkedIn, Academia.edu, SSRN, Twitter, Github, etc.
|
|---|
| Who updates their page | Their school administrator or nobody | Them or their school administrator | Them |
|---|
| Approx. percent of pages | 15% | 80% | 5% |
|---|
| Approx. percent of effort | 5% | 50% | 45% |
|---|
| What they might need | - Good quality data automatically populated from authoritative data stores
| - Straightforward tools for common use cases
- Time-saving integrations with existing workflows (e.g. uploading an EndNote library to create their publications list)
| - Clear guidelines that aren't gratuitously prescriptive
- Freedom of action within those guidelines
- The ability to take their web presence with them to their next position
|
|---|
| Victoria examples | | | - Gina Grimshaw
- Anne Galloway
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