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The Mouseflow admin interface is available via

https://us.mouseflow.com/websites/4a7ff1cf-f5b8-4dd8-95da-13bfe4f4e580

Account details via

https://us.mouseflow.com/account/billing

With login credentials online-services@vuw.ac.nz, password available from Developers upon request.

What does Mouseflow currently track

Currently set up to track three sites: http://www.wgtn.ac.nz, intranet.wgtn.ac.nz and http://go.wgtn.ac.nz (although go.wgtn shows no recording available)

 

Mouseflow will track 75% of views, set to ensure we don’t go over our 150,000 per month limit. This is easily tailorable if we need to reduce the sessions we track per month. We can also limit Mouseflow to only fire on specific pages or areas of the site to further limit the usage.

What features does Mouseflow offer

Where are these features being used

 

What is the current cost

All currency here is listed in US dollars.

 

More information about each of the plans can be found here: https://mouseflow.com/pricing/#features

 

We are currently on the Pro plan, paying $3588 per annum. (equiv. of $299 per month)

This will increase to the new cost of $4788 per annum (equiv. of $399 per month) if we make no changes to our subscription. Please note, the change will have to be made before the billing date of 14 Dec 2022. Any changes made before then will be applied to the next billing cycle.

 

What are our options

 

I would advise retaining the mouseflow services in at least the ‘Growth’ ($109 per month) category, as this will allow us to retain 6 months of recorded session storage for comparison to the upcoming design rollout.

 

I would advise one of the following options:

  1. Reduce to the Business plan on a monthly billing ($259 per month, $3108 per annum unless we decide to cancel earlier), and add filters so only certain pages/recordings are tracked. This will allow us to retain all previous recorded sessions/information (up to 12 months), and can be useful for looking at comparisons with the upcoming design change. Once the new design is in place (and has a month or so of user data) Mouseflow can be re-evaluated to determine its’ usefulness, hopefully once the position of data analyst has been brought on board. This should save us approximately $140 per month, and if the service is only retained for another couple of months we do not end up paying for the rest of the year.

  2. Reduce to the Growth plan on yearly billing ($129 per month, $1308 per annum). If we are unable to move to monthly billing, the Growth plan seems the best compromise of cost ($1308 per annum) while still retaining 6 months of previously recorded sessions. This will give us the ability to utilise mouseflow for the upcoming design change, while still giving us a few months of recordings with which to compare. Moving to this plan should save us $290 per month/$3480 per annum, but will not allow us to cancel the service early if we no longer require it.

 

Hotjar alternative

It is worth noting here that Mouseflow is able to create feedback popups similar to Hotjar. I have not had the opportunity to read through or test the instructions, but more information on it can be found here:
https://help.mouseflow.com/en/articles/4291376-create-a-feedback-campaign

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