This content strategy is based on the UG pages, the PG user story WIP-591, common content on existing PG pages and the research into PG requirements.

We can reuse existing design patterns such as quotes, fun facts and videos/slideshows within the content.

Content may include links to downloadable documents (e.g. PDFs).

Content that will display for international students will be developed later.

More detailed content rules are noted in Writer's notes on how to do things.

We still need to decide our metadata requirements.

Language

The language we use will be the same as for UG—user-centred plain language aimed at the same reading level.

We can't assume our readers will understand university terminology unless it is common to all universities.

One difference is that we can assume more knowledge of the subjects so can use more subject-specific terms (if we're confident they're broadly understood across most universities). We can't assume that readers will understand the names Victoria gives to subjects though.

What does not go on the PG programme pages

Content that is frequently updated, highly detailed or specific should not be included on the programme pages, but may sit on school pages.

How PG programme content is structured

PG subject pages list and link to PG qualifications pages.

There are two types of PG qualifications pages:

• Standard PG qualification pages
• Named PG qualification pages

Because there is more variation between subjects and qualifications in PG than UG the structure and templates are more flexible.

Not all PG subjects will have subject pages. Some may be covered by the Named PG qualification pages (which cover both subject and qualification in the same page).

PG subject pages

Use when: The subject can be done in multiple qualifications (unless all these qualifications are part of a nested family of named/specialist qualifications).

These pages describe the subject, and the benefits of studying the subject, at PG level, and list and link to the qualifications you can study in this subject at PG level.

Because most benefits of study apply to the subject, not the specific qualification, most of the marketing messages will be on this subject page.

Contains content that applies to all qualifications you can do in that subject (with occasional exceptions noted).

Standard PG qualification pages

Use when: A qualification can be done in a number of subjects.

Because most benefits of study apply to the subject, not the specific qualification, there will be few marketing messages on the qualification pages (i.e. the pages will focus on how you study the qualification not why). The pages will include benefits that are specific to the qualification.

Requirements will be listed by subject. Other content will apply to all subjects you can do in that qualification (with occasional exceptions noted).

Named PG qualification pages

Use when: There is only one PG named or specialist qualification, or family of qualifications, for a subject.

This means that the subject and qualification content can be kept together on one page and set of tabs. These pages will cover both why and how you study the subject and the qualification.

Families may include qualifications in more specific subject areas within the family (e.g. The Postgraduate Diploma in Treasury Management is nested within the Master of Applied Finance).

PG subject pages - what goes where

...

About

...

Qualifications

...

People

...

This tab covers:

Subject overview and benefits

Confirm their interest

...

This tab covers:

Qualifications options for the subject so you can decide which to study

Help them compare, decide and choose to get more detail

...

This tab covers:

Information about people involved in the subject (staff and students) to help decision-making and planning

Introduce the locals

...

e.g. https://victoria.gathercontent.com/item/2896828

...

Standard PG qualification pages - what goes where 

...

About

...

Requirements

...

Contact and apply

...

This tab covers:

Qualification overview, specific benefits and planning information

Help them decide

...

This tab covers:

The entry, qualification and subject requirements for each subject

Let them plan their study in detail

...

This tab covers:

How to apply and who to contact

Call to action for the next step

...

Named PG qualification pages - what goes where

For VBS professional programmes the content refers to the programme as a whole or the highest qualification (Master’s) unless there’s the need to spell out specifics about the lower qualifications.

...

About

...

Study details (TBC)

...

Requirements

...

People 

...

Contact and apply  

...

This tab covers:

Overview plus benefits

Catch their interest

...

This tab covers:

Study planning information needed to choose a programme

Help them decide

...

This tab covers:

What you need to get in and get out

Let them plan their study in detail

...

This tab covers:

Information about people from the programme (staff and students) to help decision-making and planning

Introduce the locals

...

This tab covers:

How to apply

Call to action

...

Title (heading not displayed)

Programme name or Programme family

e.g. 'Master of Arts' or 'Master of Business Administration and related qualifications'

...

Intro (heading not displayed)

One sentence introducing and promoting the degree

...

Qualification family structure

(optional)

Information about nesting/stepping stones/stair-casing/articulation

...

For families of programmes the Entry requirements, Programme requirements and Important information will be grouped under each programme in the family.

Each programme will be introduced by its essence statement.

...

Programme contacts

Nominated programme contacts, usually:

Programme director(s) contact details

and/or

Senior administrator contact details

...

How to apply

Where available, details of how and when to apply (including optional link to OES).

Where not available, include text stating:

"To find out how to apply contact [the nominated programme contact]"

...

Programme overview heading

A heading that conveys the key marketing message(s)

...

What and how you’ll study

How the programme is structured and delivered.

May include information on:

• what you'll study when (by year or trimester for example)
• if and how the courses are grouped
• a brief summary of what the courses cover, options to take courses outside of the programme.
• whether you learn by coursework/research/case study/industry partnership etc.
• how the programme is taught e.g. lectures, seminars, tutorials, workshops.
• any special topics, options to focus on areas of interest
• study while you work heading - More detail than in At-a-glance - Required contact time element, How different offerings help you study while working (part-time, offerings that are in evenings, weekends, blocks/modules)
• how the classes are run, details of any research, information about assessment.

...

Entry requirements

...

Academic staff listing

Honorific + Name linked to profile: Teaching/research/supervision areas

...

Programme contacts

Nominated programme contacts, usually:

Programme director(s) contact details

and/or

Senior administrator contact details

These will use the same content block used on the People page

...

 Programme overview

2-4 paragraphs covering the essence of what you'll learn, focusing on the benefits:

• Why you should study the programme at Victoria (may relate to/summarise elements on other tabs like ‘What and how you'll study', "Study while you work')
• What capabilities you'll get
• The School that offers the programme (link)

...

Workload and duration

(optional)

A standard block summarising the average or expected workload based on the number of points of each course, replaced by more specific information where that's useful.

Programme requirements

Will list all courses (if under a certain number)

...

Student stories

...

...

 Qualification options

(optional, only for integrated families)

Might follow the same design pattern as the AoS > About tab 'Subjects' bullet list.

List of the qualifications you can enrol in within the integrated family.

...

Where you’ll study

(optional)

More detail on the location (campus) and any distance options

...

Important info

...

Graduate stories

...

...

At-a-glance summary cards (heading not displayed)

(one per qualification, content taken from Paul's Requirements of PG programmes)

1.Name

2.Summary description or essence statement - 160 character

3.Length of study (in trimesters)

4.Part-time

5.Cost

6.Starting trimester

7.Applications due

8.Composition

9.Research component

10.Required contact time

11.Location

12.Entry requirements

Essence statements:

These will be like a description or introduction, a 160 character summary of what the qualification is, who it’s for and what its key benefits are. They’ll clearly distinguish between similar qualifications (e.g. public policy and public management).

These essence statements will also be used to introduce each qualification on the requirements tab.

...

Higher degrees

Information about what you have to do if you want to progress to the next qualification up.

Links to options

Can include a note advising when programmes don't have the research component you need to do PhD.

...

 Subjects

(PG equivalent of majors)

...

Staff stories

...

...

Support and community

How students are made part of the programme (or school) and programme-specific support offered like orientation programmes.

How those students who are returning to study are supported.

...

Research topics

(optional)

Information about thesis or other research topic options and supervision.

...

...

...

...

Why Wellington

Programme specific info that relates to Wellington (rather than Victoria). If there is something important to say about Auckland you can can add this. Change the heading if talking about Auckland too.

...

...

...

...

...

Careers

(optional)

Roles the programme sets you up for

Registration, or steps towards registration achieved

Potential earnings boost, advancement opportunities

...

...

...

...

...

Paying for your study

Default is a standard Scholarships block with a link.

May be swapped out with specific scholarship information where available and also additional information on other ways to pay for study (e.g. research assistant or tutor roles that are available, or a suggestion that employers may contribute to study costs (for professional programmes).

...

...

...

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Publications

(optional)

Links to brochures, prospecti etc. that are relevant to the programme

...

...

...

...

Footer links

Standard grey band content:

Button link to Explore all AoS or Postgraduate hub (TBC)

Postgraduate information evenings [link to: http://www.victoria.ac.nz/study/events-visits/postgraduate-evenings]

Financing your study [link to: http://www.victoria.ac.nz/study/student-finance]

New students [link to: http://www.victoria.ac.nz/students/new-students]

...

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Final PG content strategy - WIP II

PG content strategy - WIP II - moved to Content space

Draft pages