This area is for defining and developing our personas.
Main audiences for the web personas are below.
1. School leavers
Notes:
- School leavers are a strategically important audience because of Victoria's goal of growth / increasing enrolments.
- One group for particular focus is Maori and Pasifika school leavers who are from disadvantaged backgrounds.
- The personas workshop agreed to develop at least three personas representing school leavers.
2. Influencers
Notes:
- Influencers have an important role in school leavers' decision making when choosing a university / programme of study.
- While one study showed that peers are more influential than parents, the peers of school leavers are unlikely to be big users of Victoria's website - while parents are more likely to use the website to form an impression and get information.
- The personas workshop agreed to "give two of the school leavers parents".
3. Current students
Notes:
Current students have different information needs from school leavers.
- Some current students will be UG and some will be PG students.
- One area that is strategically important is the decision by current undergraduates to continue through postgrad study at Victoria.
The personas workshop agreed to that Natalie, Tim and Marie would provide a good basis for current students.
4. Prospective international students
Notes:
The personas could cover:
- Chinese origin
- European/American origin
- Indian origin
...
"Personas are archetypal users of an intranet or website that represent the needs of larger groups of users, in terms of their goals and personal characteristics. They act as ‘stand-ins’ for real users and help guide decisions about functionality and design.
"Personas identify the user motivations, expectations and goals responsible for driving online behaviour, and bring users to life by giving them names, personalities and often a photo."
James Robertson