| Group | Demographic summary | Notes | |
|---|---|---|---|
| School leaver 1 | Mattie, aged 17, Pakeha, year 12 at school, comes from Wellington, knows the type of work he wants to do but not the exact programme. | LocalGoal: Window shopper Elaboration and implications: Have decided to go to uni, maybe VUW but also considering other organisations. Also still working out what to study. Knows what they like and now trying to match this up with the subjects on offer. We need to make it easy for them to get the information they want. They would probably benefit from career information, as well as related subjects. Clear links to programmes and to apply for admission. We might want to make it easy for them to give us contact details, so lets think how we incentivise this | Local, living at home. Knows the type of work he's interested in but needs to find the right programme. |
| School leaver 2 | Henry, aged 17, Pakeha, year 12 at school, comes from Auckland. Interested in Law. Keen to experience living away from home. | AucklandGoal: Sign me up Elaboration and implications: Clear career (and/or study) aspirations, good knowledge of the relevant organisations, now ready to apply/enrol/buy. Might still have questions on which programme or how majors work, etc. Have decided on subject and VUW, so now at least investigating the advantages of studying here or even ready to enrol. Wants to know what they can do to prepare, how to apply for scholarships, etc | Auckland, will be living away from home. Knows the subject and programme he will do. |
| School leaver 3 | Pania, aged 18, Maori, year 13 at school, comes from Otaki. Keen to come to Vic but not sure what she wants to study. | MaoriMaori, will be living away from home. Wants to come to uni but doesn't know what to study. | |
| Influencer 1 | Mike - Mattie's dad. Aged 52, secondary teacher. Wants to be able to offter advice to Mattie on career/study and university choices. | Wants Wants to search through careers, topics and subjects to programme options. | |
| Influencer 2 | Pauline - Pania's mum. Aged 46, health services manager. Wants to know her daughter will be safe and happy at university and in the Halls. | Looking Looking for info on life at Victoria and student support. | |
| Current student 1 | Marie, aged 20, Samoan, from Wellington. Third year at Vic doing a BA in Pacific Studies. | SamoanSamoan, living at home, commuting. Prospective postgrad. | |
| Current student 2 | Tim, aged 18, Pakeha, from Hastings, First year at Vic doing a Bachelor of Science with a major in Computer Science. | First First year, living away from home. | |
| Current student 3 | Margaret, aged 34, Pakeha, from Wellington. Has returned to Victoria to do a Graduate Diploma in Teaching. | MatureMature, returning, postgrad. | |
| International 1 | Mei, aged 22, from China, studying xxx | Bachelor of Commerce. | International, current student, flatting |
| International 2 | Lucas, 23, from the USA. Is choosing between NZ and Aussie for his Masters. Something to do with Geophysical science. | Prospective international postgrad. May stay in NZ after studying. |
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