Information to help us decide how we'll handle HTML titles and meta descriptions for postgraduate pages.
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Recommended length: 55-60 characters including spaces (longer than 55 makes it more likely Google will chop off the end in search results)
We should confirm that we want to confirmed in the WIPII meeting that, with one exception, we'll keep the same formula we're using for UG. I think this is:
Page title from Gather | Victoria University
e.g. Master of Professional Accounting | Victoria University
Note that this is different to what is done on the current siteThe one change is that for programmes we'll include the programme code:
e.g. Master of Professional Accounting (MPA) - School of Accounting and Commercial Law - Victoria University of WellingtonI don't think the school or "of Wellington" is key information users need to see in the search results but the programme code might be useful and won't eat into the character limit much.– MPA | Victoria University
Meta description
Based on the existing guidance the meta descriptions should be:
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Examples
Thinking of doing a Master of Tourism Management? Build on your Bachelor's degree with advanced study and research into the dynamic world of tourism.
Study the Master of Business Administration and boost your performance as a manager and a leader with a broad-based, globally-recognised MBA programme.
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Choose from a range of postgraduate qualifications giving you deeper insight into the latest management thinking. Get staff contacts and read graduate stories.
Develop advanced theoretical knowledge, independent research skills and technical ability in economics. Find the postgraduate degree to achieve your goals.
Elements I don't think the description needs
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Search “bachelor of tourism management”:
1.Bachelor of Tourism Management | Victoria University
www.victoria.ac.nz/btm
The Bachelor of Tourism Management (BTM) is a three-year undergraduate degree designed to set you on the path to a senior role in the tourism industry.
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