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Comment: Added goals for future students
 Group Demographic summary Notes
School leaver 1

Mattie, aged 17, Pakeha, year 12 at school, comes from Wellington, knows the type of work he wants to do but not the exact programme.

Goal: Window shopper

Elaboration and implications: Have decided to go to uni, maybe VUW but also considering other organisations. Also still working out what to study. Knows what they like and now trying to match this up with the subjects on offer. We need to make it easy for them to get the information they want. They would probably benefit from career information, as well as related subjects. Clear links to programmes and to apply for admission. We might want to make it easy for them to give us contact details, so lets think how we incentivise this

Local, living at home. Knows the type of work he's interested in but needs to find the right programme.
School leaver 2

Henry, aged 17, Pakeha,

 year

year 12 at school, comes from Auckland. Interested in Law. Keen to experience living away from home.

Goal: Sign me up

Elaboration and implications: Clear career (and/or study) aspirations, good knowledge of the relevant organisations, now ready to apply/enrol/buy. Might still have questions on which programme or how majors work, etc. Have decided on subject and VUW, so now at least investigating the advantages of studying here or even ready to enrol. Wants to know what they can do to prepare, how to apply for scholarships, etc 

Auckland, will be living away from home. Knows the subject and programme he will do. 
School leaver 3Pania, aged 18, Maori, year 13 at school, comes from Otaki, keen . Keen to come to Vic but not sure what she wants to study.Maori, will be living away from home. Wants to come to uni but doesn't know what to study.
Influencer 1Mike - Mattie's dad. Aged 52, secondary teacher. Wants to be able to offter advice to Mattie on career/study and university choices.Wants to search through careers, topics and subjects to programme options.
Influencer 2Pauline - Pania's mum. Aged 46, health services manager. Wants to know her daughter will be safe and happy at university and in the Halls.Looking for info on life at Victoria and student support.
Current student 1Marie, aged 20, Samoan, from Wellington, third . Third year at Vic . Studying Education. Considering doing postgrad studies in order to pursue a specific interest areadoing a BA in Pacific Studies.Samoan, living at home, commuting. Prospective postgrad.
Current student 2Tim, aged 18, Pakeha, from Hastings, first First year at Vic . Studying doing a Bachelor of Science , with a major in computer scienceComputer Science.First year, living away from home.
Current student 3Margaret, aged 34, Pakeha, from Wellington. Has returned to Victoria to do a Graduate Diploma in Teaching.Mature, returning, postgrad.
International 1Mei, aged 22, from China, studying Biomedical Science. Is at year 4 in undergrad degree. Intends to do Masters.Bachelor of Commerce.International, current student, flatting
International 2AmyLucas, aged 21, from the US, year 2 of degree, doing a BA in xxx but is unsure of her academic direction.
Prospective int? If so, will be considering both NZ and Australia23, from the USA. Is choosing between NZ and Aussie for his Masters. Something to do with Geophysical science.		Prospective international postgrad. May stay in NZ after studying.