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The starting point was this summary (based on Anne's notes from an earlier conversation) of the main groups that Charlotte deals with

  1. Progressing through from UG here: Know the subject they wish to study but often unclear on which of the many PG programmes is best
  2. Transferring from another university: UG at another uni, likely Where they did their UG study. Likely to make contact by email
  3. Community: Returning after some time away, wanting to change careers (including Mums returning to the workforce), and new migrants
  4. Post-experience: In work and needing a “professional” qualification, maybe wanting a change of career (e.g. to become a teacher).
  5. Prospective PhDs

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