In December 2016, an assessment of our AdWords campaigns was done and the following recommendations were made:
- Review Review keyword effectiveness for each campaign – there are keywords that deliver low clicks and low sessions.
- Are these words relevant to the ad?
- Does the ad copy need to be revised or a different landing page used?
- Low-performing keywords should be removed.
- Review the keywords in the Postgraduate, VBS and Postgraduate Auckland campaigns as they use the same or similar keywords.
- In the Brand campaign, there are around 70 keywords but the top 13-16 keywords contribute to over 90% of the total sessions. Therefore, the low-performing keywords should be removed.
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An AdWords performance report is provided each month.
Campaign name: Brand
| Campaign | Ad Group | Headline 1 | Headline 2 | Description | Final URL |
| Brand Victoria University | Exact Match Brand | Victoria University | Wellington | Earn a World Class Qualification From Victoria. Explore Our Areas of Study. | http://www.victoria.ac.nz/ |
| Brand Victoria University | Exact Match Brand | Study at Victoria | Know Your Next Move | Discover What Victoria Has To Offer. Explore Our Areas Of Study. | http://www.victoria.ac.nz/ |
| Brand Victoria University | Exact Match Brand | Victoria University | Study at Victoria In 2018 | Discover Victoria. Find Out What Sets Us Apart From The Rest. | http://www.victoria.ac.nz/ |
| Brand Victoria University | Exact Match Brand | Victoria University | Study at Victoria In 2018 | Study At Victoria in 2018. Apply Online From 1st October 2017. | http://www.victoria.ac.nz/ |