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Topic groupings are a new concept that has been developed by the WIP2 project team.
The goal of The goal of topic groupings is to reduce the number of separate subject pages on the Victoria website (currently 140), helping users find their area of interest much faster and making it easier for them to explore related areas.
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People and stories
- Student stories (eg, from existing publications - faculty handbooks, Guide to Undergraduate Study, Guide to Postgrad Study - looking at the current year and also last year)
- Lecturer profiles (eg, existing or create new).
Short quotes in the text link to the full versions on this page.
- Aim for a mix of genders and interest areas.
- Postgrad stories are fine as long as they are relevant.
- Organise under headings where necessary - eg: Lecturer profiles, Student profiles OR Architecture, Interior Architecture, Landscape Architectures.
- Within these, organise by order they appear in the text.
Don't use every profile that's available. Aim to have about four or five per topic page, unless it has diverse subjects (like Architecture).
Content approach
- A blended marketing/informational approach.
- "Show, don't tell". Provide facts and examples to demonstrate what's great about studying this discipline at Victoria.
- Refer to the WIP2 research into secondary students' needs to understand what they need to know: craft the content accordingly.
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- Rich multimedia content with multiple focal points down the page - using images, quotes, video and infographics.
- Minimal use of text on About page - while ensuring students get enough information to make this important life decision.
- Lots of stories and examples.
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