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Our options include using hotjar and mouseflow, for which we are paying for currently. The functionality is similar. Perhaps, instead of paying for both tools, we could use one of them and pay for an advanced plan to leverage more data and tools.

Features and pricing

Hotjar

Mouseflow

Current pricing

USD $100 per month (USD $1200/an) - surveys and feedback

USD $80 $0 per month (USD $0/an) - heatmaps and recordings

  • observe 35 basic sessions (heatmaps and recordings)

  • 1,000 monthly responses (surveys and feedback)

  • 1 year data storage

  • unlimited heatmaps

  • random recordings

  • 3 interviews (Basic plan - free)

USD $1,308 per annum (USD $109/mo)

  • 15,000 recorded sessions per month

  • 3 sites

  • 6 months of storage.

Next level pricing - business plan

USD $100$179+ per month (USD $2,148/mo) - surveys and feedback

USD $39/mo 100 daily sessions or USD $99/month 500 daily sessions - heatmaps and recordings

  • 2,500 monthly responses (surveys and feedback)

  • metrics exploration (allows us to uncover the “why” behind the numbers by zooming into recordings, heatmaps, and user feedback.)

  • Funnels

USD $2,628 per annum (USD $219/mo)

  • 50,000 recorded sessions per month

  • 5 websites

  • 12 months of storage.

  • hide branding in feedback

Heatmaps

  • 35 daily sessions

  • 365 days data storage

  • unlimited heat maps

  • highlights

  • frustration and engagement scores

  • filter and segment data (next plan up)

  • events API: track user actions (next plan up)

  • Heatmaps

    • Click

    • Scroll

    • Movement

    • Attention

    • Live

    • Geo

  • Recording

Funnels

Funnels are on the Scale plan which starts at USD $213/mo

Has funnels

  • 10 funnel reports

Forms

Can measure the performance of all web forms.

  • 10 form analytics

Feedback

Hotjar has

  • feedback widgets asking user which elements of a page they love and which part needs improvement

Surveys

Hotjar has

  • unlimited surveys

  • monthly limit of 1,000 responses on current plan

  • embedded surveys

  • add images to surveys

    • remove hotjar branding and customise colours

Mouseflow has

  • 10 feedback surveys

  • To hide branding in feedback we need to be on the Business plan USD $219/month

Interviews

Automate the recruitment, scheduling, and hosting of moderated user interviews

Has templates for:

  • testing the usability of a prototype or website

  • running an unmoderated test to get design feedback

  • conduct market research

  • validate design concepts or business ideas

Integrations

Integrates with

  • google analytics

  • slack

  • optimizely

  • AB Tasty

  • Segment

  • HubSpot

  • Omniconvert

  • Microsoft Teams

  • Unbounce

  • Mixpanel

  • Webhooks

  • Jira

  • Contentsquare

  • Hotjar API

Heatmaps

We need access to more comprehensive statistics to make informed decisions.

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The following is an example report from Mouseflow showing the performance of an online form.

forms.png

Mouseflow vs Hotjar blogs

Both Mouseflow and Hotjar have blogs about choosing one over the other

https://mouseflow.com/blog/mouseflow-vs-hotjar-which-one-to-chose/

https://www.hotjar.com/blog/hotjar-vs-mouseflow/