...
- Review keyword effectiveness for each campaign – there are keywords that deliver low clicks and low sessions.
- Are these words relevant to the ad?
- Does the ad copy need to be revised or a different landing page used?
- Low-performing keywords should be removed.
- Review the keywords in the Postgraduate, VBS and Postgraduate Auckland campaigns as they use the same or similar keywords.
- In the Brand campaign, there are around 70 keywords but the top 13-16 keywords contribute to over 90% of the total sessions. Therefore, the low-performing keywords should be removed.
Harvey Cameron restructured our AdWords account in May 2017, and the new ads were launched in June 2017.
...