Information to help us decide how we'll handle HTML titles and meta descriptions for postgraduate pages.
Note: These are only needed on the About tab
Existing guidance
Writing metadata - web team training guidance
...
Metadata - web team training guidance
Metadata descriptions and page intros - WIP guidance
Proposed approach
HTML title
...
- Key benefit, ideally as direct address/imperative – the banner overview should be a good starting point
- Programme name
- SynonymsKey words/key words that synonyms that are commonly used, e.g. 'MBA' for the 'Master of Business Administration'
- The kind of content users will find, the tasks they allow users to complete (optional of there's room)
...
Programme name: Google wants to include the search term in the description so sometimes truncates the description to stuff the search term into the snippet, or uses other content on the page for the snippet. The most common search term that will bring people to a programme page is the programme name, so to avoid having Google chop off important parts of our description we should include the programme name in the search termdescription. The name can be scattered amongst other words, e.g. “This Master’s degree will make you an expert in Public Policy”
...
Examples
Thinking of doing a Master of Tourism Management? Build on your Bachelor's degree with advanced study and research into the dynamic world of tourism.
Study the Master of Business Administration and boost your performance as a manager and a leader with a broad-based, globally-recognised MBA programme.
...
Choose from a range of postgraduate qualifications giving you deeper insight into the latest management thinking. Get staff contacts and read graduate stories.
Develop advanced theoretical knowledge, independent research skills and technical ability in economics. Find the postgraduate degree to achieve your goals.
Elements I don't think the description needs
...
Search “bachelor of tourism management”:
1.Bachelor of Tourism Management | Victoria University www.victoria.ac.nz/btm The Bachelor of Tourism Management (BTM) is a three-year undergraduate degree designed to set you on the path to a senior role in the tourism industry.
...