Information to help us decide how we'll handle HTML titles and meta descriptions for postgraduate pages.
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Examples
Thinking of doing a Master of Tourism Management? Build on your Bachelor's degree with advanced study and research into the dynamic world of tourism.
Study the Master of Business Administration and boost your performance as a manager and a leader with a broad-based, globally-recognised MBA programme.
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Choose from a range of postgraduate qualifications giving you deeper insight into the latest management thinking. Get staff contacts and read graduate stories.
Develop advanced theoretical knowledge, independent research skills and technical ability in economics. Find the postgraduate degree to achieve your goals.
Elements I don't think the description needs
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How Google treats our new UG pages
Search “bachelor of tourism management”:
1 1.Bachelor of Tourism Management | Victoria University
www.victoria.ac.nz/btmCached
The Bachelor of Tourism Management (BTM) is a three-year undergraduate degree designed to set you on the path to a senior role in the tourism industry. 2
2. Tourism Management | Victoria University
www.victoria.ac.nz/explore/study-areas/tourism-management/aboutCached
The tourism industry offers a world of opportunities. A Bachelor of Tourism Management from Victoria will help you on your journey towards a senior role in this ...
Notes:
For 1. The snippet is the first paragraph. There is no meta description in Gather (Google Search metadata – Mechanical) and the description doesn’t show via View source so I'm not sure if there is a meta description.
For 2. The The snippet is the banner intro. There is a meta description in Gather but Google isn’t using it.
Search “tourism management”:
3 3. Bachelor of Tourism Management | Victoria University
www.victoria.ac.nz/btm
...
The Bachelor of Tourism Management (BTM) is a three-year undergraduate degree designed to set you on the path to a senior role in the tourism industry. ... You'll study how tourism works, how tourism businesses operate, tourist behaviour and the impact visitors have on their ...
4 4. Tourism Management | Victoria University
www.victoria.ac.nz/explore/study-areas/tourism-management/about
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Study for your Tourism Management degree at Victoria University of Wellington, in New Zealand. Discover Vic Uni now.
Notes:
For 3. The snippet is the first paragraph plus additional text from the page taking it over 160 characters (something Google is doing a bit of these days but not consistently).
For 4. The The snippet is the meta description in Gather but Google isn’t using it.