Information to help us decide how we'll handle HTML titles and meta descriptions for postgraduate pages.
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WIP guidance
Metadata descriptions and page intros
Proposed approach
HTML title
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Examples
Thinking of doing a Master of Tourism Management? Build on your Bachelor's degree with advanced study and research into the dynamic world of tourism.
Study the Master of Business Administration and boost your performance as a manager and a leader with a broad-based, globally-recognised MBA programme.
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Choose from a range of postgraduate qualifications giving you deeper insight into the latest management thinking. Get staff contacts and read graduate stories.
Develop advanced theoretical knowledge, independent research skills and technical ability in economics. Find the postgraduate degree to achieve your goals.
Elements I don't think the description needs
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- ‘Victoria University’ as it’s in the HTML title and ‘Victoria’ is in the URL
- ‘Vic Uni’, as Google treats it as synonymous with Victoria University.
- ‘Wellington’ or ‘New Zealand’. We’re not really competing with the other Vic Unis. For NZ students, Google will give priority to us. For internationals it’s not like they’re going, “I want to go to a Victoria University, I don’t care which country”, they know which Vic they’re after. Most will probably add NZ or Wellington to their searches. Even if Wellington’s not going to be used in the HTML title, the URL shows it’s an NZ site. They’ll be able to find out soon enough which country it’s in and using scarce characters for disambiguation is a waste of characters.
I don’t think we should talk about the PG dips and certs in the description of nested families. When these are the search terms Google will choose a chunk of text from the body of the page that includes these terms and this chunk should explain them well. Trying to stuff them into the description will make it unwieldy because they’re so long [“postgraduate diploma and certificate” = 37 chars]. Possible exceptions: if they are more important/popular then the Masters. Or if there’s just a PG dip not a cert or vice versa.
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