Information to help us decide how we'll handle HTML titles and meta descriptions for postgraduate pages.
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Web team training guidance
https://victoriauniversity.atlassian.net/wiki/display/TRAIN/Metadata
https://victoriauniversity.atlassian.net/wiki/display/TRAIN/Writing + metadata
WIP guidance
Proposed approach
HTML title
Recommended length: 55-60 characters including spaces (longer than 55 makes it more likely Google will chop off the end in search results)
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- A clear, concise and unique description of what users will find on the page, showing the key benefit.
- Under 160 characters including spaces
PG programmes
The elements the description should have are:
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Examples
Thinking of doing a Master of Tourism Management? Build on your Bachelor's degree with advanced study and research into the dynamic world of tourism.
Study the Master of Business Administration and boost your performance as a manager and a leader with a broad-based, globally-recognised MBA programme.
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