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- A clear, concise and unique description of what users will find on the page, showing the key benefit.
- Under 160 characters
PG programmes
The elements the description should have are:
- Key benefit, ideally as direct address/imperative the banner overview should be a good starting point)
- Programme name
- Any key words/synonyms that are commonly used, e.g. MBA for the Master of Business Administration
- Information about the kind What kind of content these pages provideusers will find, the tasks they allow users to complete (if there’s room)
Why Why use these elements?
Key benefit: For recruitment.
Programme name: Google wants to include the search term in the description so sometimes truncates the description to stuff the search term into the snippet. The most common search term that will bring people to a programme page is the programme, so to avoid having Google chop of important parts of our description we should include the programme name in the search term.
Key words: Findability
Kind of content: