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  • analytics
  • data
  • cloud
  • security
  • dealing with rapid change (agility - a good word to use in the content)
  • managing IT-related change
  • digital strategies (people are looking for the word digital - use it in content)

Taught in the evening and weekendsFull-time it really needs 5 trimesters

What you learn from your peers while studying is 'massive' (some of the internationals have amazing CVs/experience)

You also build connections/networks with them

And you build connections in business - the school facilitates/opens doors

Wellington attracts internationals because of logistics - it's compact, easy to get around

They run dual venue classes. The lecturers alternate between Wellington and Auckland and the classroom without the lecturer gets a feed

The term 'professional' resonates for students

Auckland

They offer the degree in Auckland

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In Auckland they're also marketing to employers

In Auckland the school is close to Britomart and has parking for a $1 a day!!!!!!!!!!!!!!!

Students

They get some CIOs, along with engineers, testers

Many apply at 29, 39, 49 - they're "doing it for themselves" - it sounds like they see it as a personal growth opportunity as well as professional

Domestic

Very few domestic students study full-time, most study while they work

They usually study part-time - 2 courses

Employer support is ad hoc

Getting employers on board to help their staff do the programme is a recruitment opportunity

International

5 international out of 25

They have a new recruitment channel in India

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1 or 2 international students each intake have issues with the English that mean they fail (they try to manage them out with a certificate)

Common questions

What counts as full-time study?

Full-time it really needs 5 trimesters - some students try to do 4 courses a trimester but tend to find it too hard so drop back to 3

How soon can I finish (studying part-time)

Confused because of the name of the programme (they're keen to stuff in the word digital)

Family/nesting etc

Nobody wants a certificate, it's an exit qualification

Some students test the water via the PG Dip

Jocelyn prefers the term 'stepping stone'

She thinks there's a market for hooking people in do individual courses for a Certificate of Proficiency