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Rebekah Sage – Senior Administrator

Paul, Jane and Nick 

Nick's notes

Business needs/issues

Want to maintain their point of difference

Centrally managed marketing hasn’t been as effective as their own

While they get lots of queries about the non-academic requirements for the professional bodies we will link to these because they change too often to summarise

Chris felt that the video over-emphasised non-kiwi staff. Could counter with profiles of locals.

Students

2 groups:

International

Many from India, China

1/3 have UG accounting degree

They want accreditation (and jobs)

Domestic

Usually a career change, either:

• Complete change (biggest group)
• Professionalise their accountancy skills in same industry (lots of brewers and winemakers for some reason)

Mainly part time

Key messages

Professional

• Gives academic requirements of professional certification (might be only programme in which the Master’s alone (i.e. not the bachelor’s) gives academic requirements of professional certification)
• c.f. other accounting Master's which is more research based
• Fastest way you can get an accountancy qualification [faster = cheaper even though fees are higher for the professional accounting]

Other

Flexibility/study while you work – can do it all either in evening or lunch time

Nobody has had a problem completing the programme (solely) due to changing their discipline to accountancy/picking up accountancy - Students worry about picking up:

• Maths side of accountancy
• English

Have to be careful pitching career benefits to internationals - they tend need residence to get jobs and jobs to get residence. But it’s a common driver, especially from India – he gets calls asking if they can guarantee a job]

Entry

Don’t promote but can enter in any Trimester

Stair-casing

In brochure they do mention exit option