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I've just discovered that it may be possible to set up Page groups within Google Analytics (a way to group multiple pages and analyze site traffic in terms of these groups instead of the individual pages) though this needs admin access. This might have been a better way of putting together this report.

Analysis of the most viewed PG content

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I grouped together the top pages into ‘themes’. I went through top results and for each content 'theme' that I identified in the top 50 pages (e.g. phd, courses, masters, scholarships), I totalled up the number of pageviews of pages with URLs containing that theme.

Top themes

Total pageviews

phd/doctorate

496382

courses

323205*

master

256414

apply/application/entry

229897

professional programme

158166

scholarship

76462

mba

70235

diploma

66815

certificate

59903

honours

40933

law

37556

mis

29009

thesis/theses/research*

28950

career/work

28058

nursing

27539

viaf

27092

mim

25402

mpa

23586

*(46529 excluding main victoria.ac.nz/study/programmes-courses/ pages)

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Top 10 top-level sections containing PG-related content

Top-level section name

URL

Total pageviews

Faculty of Graduate Research

victoria.ac.nz/fgr/

439964

Future students

victoria.ac.nz/study/

326636

International

victoria.ac.nz/international/

299816

School of Management

victoria.ac.nz/som/

134908

School of Geography, Environment and Earth Sciences

victoria.ac.nz/sgees/

84638

School of Information Management

victoria.ac.nz/sim/

74149

School of Economics and Finance

victoria.ac.nz/sef/

65517

Faculty of Education

victoria.ac.nz/education/

59150

School of Biological Sciences

victoria.ac.nz/sbs/

54642

Graduate School of Nursing, Midwifery and Health

victoria.ac.nz/nmh/

50405

Insights into top-level sections containing PG-related content

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  • scholarships information
  • date or time-related information (e.g. key dates, exam timetables, trimester 3)
  • courses

Note on bias in search data

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