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The data isn’t based on a comprehensive collection of all PG-related content but it should be indicative.
I've just discovered that it may be possible to set up Page groups within Google Analytics (a way to group multiple pages and analyze site traffic in terms of these groups instead of the individual pages) though this needs admin access. This might have been a better way of putting together this report.
Analysis of the most viewed PG content
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- The top 10 is dominated by vocational subjects
- Potential content blocks based on popular searches are:
- fees
- scholarships
Notes
Note: Searches made from pages with ‘postgraduate’ in URL is a small dataset.
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Note that current data on exits is incomplete and In-page reporting isn't currently working.
We may be able to get this information on a page by page basis as required via Behaviour > Site content > All pages > Navigation summary tab or by setting up Page groups.
What are ‘conversion rates’ like (clicking on Apply / Get in touch links)
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